[00:01.003][Interlude: Virgil Abloh & Burna Boy]
[00:01.579]Yeah, so it's super inspiring
[00:02.740]But I think if you can hit on something like super, super, almost
[00:07.126]Like psychological, about how the human race consumes music
[00:13.964]And tying it into like a primal thing
[00:18.299]You know, I like the idea of it too
[00:21.138]Like, the concept of the album is very much like storytelling
[00:26.495]Is that right, I mean like sharing the story?
[00:28.760]So I think the number of ways
[00:30.564]That you can get people to have like an "Ah-ha" moment
[00:34.389]When they're like consuming
[00:36.184]Like you said that two cokes or cigarettes
[00:39.493]Or going to the club or getting an outfit to go out
[00:42.667]You know, likе, selling the album
[00:45.243]In those sort of likе every day ways
[00:49.319]But also like reinforce the creative, you know?
[00:53.845]Like, 'cause at the end of the day
[00:56.125]You do, you will wanna promote the album in the traditional way
[01:00.457]But almost like poking the veil off the curtain of it
[01:03.732]But the billboard image should be different
[01:07.547]Because, you know, like, the CD cover should be like
[01:10.191]Him peeling off the industry or something
[01:12.183]But, like reporting the news story that goes along
[01:15.760]In the theme of the album
[01:17.543]There's no way this phone just died